CANIDEAL
Team

Joseph Farruggia

Founder / CEO


Joseph is an investment industry and media veteran with a passion for emerging markets. Previously, he was the director of sales and advertising at World Perspective Communications where he was responsible for the launch and all aspects of Money World Magazine and Money World Investment Conferences. Additionally, Joseph was an investor relations specialist for Atlantic Capital Corporation, where he raised hundreds of millions of dollars through creating demand-side pull for numerous NASDAQ companies, as well as worked in investor relations for Wall Street Marketing Group, where he raised hundreds of millions for publicly traded companies on NASDAQ, American Stock Exchange and international markets.

Joseph is also the co-founder of Cafe.com, which pioneered corporate branded wi-fi for the restaurant sector. As V.P. of Business Development, Joseph successfully negotiated Cafe.com’s position as the creator and sole approved vendor of Denny’s wireless internet for the Denny’s Franchisee Association as well as for Jack In The Box. Cafe.com was sold to ICOA Inc., a publicly traded company.

Additionally, Joseph is an accomplished screenwriter who has written a string of profitable feature films, including Baby Face Nelson with Academy Award Winner F. Murray Abraham.

Larry Wagner

CPA/Cams and CFO


Larry is a seasoned executive with 30+ years of experience in small to large-sized businesses, capital markets, investment banking, hedge funds, private equity and alternative asset management industries. Previously, he was the CFO of Nomura Holdings America, Inc., an investment bank and asset management company where he was responsible for 150 individuals in finance and treasury, a $120 billion balance sheet and all business lines. Larry is also the former CFO of ING Financial Services, LLC., which is among the various other financial management positions that he’s held over the years.

Larry received his Bachelor’s degree in Accounting from SUNY Albany and currently holds a CPA and CAMS license.

Matt Walshin

Business Development


Matt is a cannabis industry veteran and entrepreneur with years of experience as a marijuana broker. He has a deep understanding of the market and knows the key players inside of it. His connections to top legal, entrepreneurial and business leaders inside of the cannabis markets is an indispensable asset. His insight on the needs of growers, drivers, and CBD producers has allowed us to create a software platform that caters to the needs of the entire cannabis market.

Stan Deland

Strategic Development Advisor


Stan is a former Marine Corps captain and the current owner and CEO of Siddha Flower Essences, a stress-reducing line of natural products. Since its founding in 2009, Siddha Flower Essences has become one of the best-selling and well-known brands on the market. Their products are currently carried by Whole Foods, Sprouts, Amazon, and other popular retailers.

Yuriy Smirnov

Co-Founder & CTO


Yuriy is a startup engineer and architect with over 13 years of experience. He’s a full-stack engineer whose passion lies in building great products using best development practices.

Previously, Yuriy was the chief architect of a USD 10M VC funded startup as well as the vice president of software development for a USD 5M funded startup. His notable client list, includes: H&B, Best Buy, Kaplan, Barbie, Versace, Hollywood Reporter, Billboard, Fandango and Chase Bank.

Yuriy received a Bachelor’s degree in Computer Science and is currently enrolled in a part-time MS course in software engineering at Harvard.

Peter Byrnes

Co-Founder & Chief Creative Officer


A graduate of Penn State University, Peter is the president of Lúgh Studio Inc., a digital design agency that specializes in branding, design, integrated marketing campaigns and digital platforms. He is also the co-founder of Fundraise Up, an AI-powered donor-centric widget that removes friction from the donation process, and the co-founder/creative director of Campus On Fire, a development company that specializes in building large custom peer-to-peer marketplaces.

Additionally, Peter is the former president of TrackTOC, an online service that aggregates medical journal tables of contents and abstracts to help healthcare practitioners stay current on the latest research.