The Cannabis Industry is Going Mainstream
April 5, 2018
Cannabis is becoming more accepted in mainstream society as the industry grows at an annual rate of 30%. As more states legalize cannabis and the industry expands, the negative stigma that was once attached to the market is beginning to fade, and more investors and businesses are beginning to get involved with the market’s ever increasing revenue streams.
The opportunities are wide-ranging—from oils, edibles, growing supplies, flower and more. Not to mention the market’s branding and endorsement potential, with the amount of fashion and liquor companies looking to align their brands with legal cannabis products. The corporatization of the cannabis industry is also validating for investors, ensuring them that their money is entering a legal and lucrative marketplace, which in turn has invited an increasing amount of celebrities and other big-time investors during recent years.
Take Sir Richard Branson for example, a British billionaire and the founder of Virgin Group, who invested an undisclosed amount in Sidecar, a ride-hailing and on-demand delivery service for local dispensaries in San Francisco to the homes of medical marijuana consumers. Another head-hitting investor is tech and biotech mogul Peter Thiel, who co-founded PayPal and the cancer drug startup Stemcentrx. Thiel contributed $300,000 to the California ballot campaign for legalization, and he invested millions into Privateer Holdings, a Seattle private equity firm that backs research for other cannabis-related ventures.
Major outlets, including Forbes, Inc., CNBC, The New York Times, Entrepreneur and Business Insider, have all recommended investing in the cannabis industry. In a recent article, Forbes stated:
“Cannabis-related businesses constitute one of the fastest growing industries in the United States. The medical marijuana market alone was worth $4.7 billion in 2016 and is expected to grow to $13.3 billion by 2020. Meanwhile, adult recreational sales amounted to $2.6 billion in 2016 and could reach $11.2 billion by 2020. With promising revenue and expansion across states, industries and product offerings, the marijuana industry has become an attractive opportunity for investors.”
Whether they’re investing in dispensaries or helping to develop medical marijuana products, more and more investors are getting involved in this multi-billion-dollar industry. And as the market becomes more mainstream, so will its funding mechanisms—making now the time to invest in CanIDeal, an all-inclusive digital solution, catering to the entire cannabis industry.
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